CONSUMERS AND ATTITUDES

WE STUDY MARKET POTENTIAL THROUGH SOCIAL PRACTICES

Our society is characterized by rapid changes and mobility requiring constant and deliberate adaptation of social practices. We interpret consumer’s attitudes and rituals in their specific environments.

Our goal is not only to identify the individuals practice but also to understand their decisions and choices. We examine how social practices interact in everyday life and how they can change through different cultural codes.

We offer

  • Studies of market and its challenges 

  • Contextualization of your issue 

  • Case studies

  • Qualitative studies: direct observations, semi-directive interviews, focus groups, personal narratives

  • Expert panels feedback 

  • Presentations and conferences

  • Trends portfolio

  • Establishing relations with creative studios 

Disciplines applied

  • Visual Sociology

  • Cultural Sociology

  • Cultural Anthropology

  • Political Philosophy

  • Social Psychology

  • Ethnography

  • Netnography