FREN

Presentation

SUPPORT YOUR DEVELOPMENT WITH INTELLIGENCE, PERSEVERANCE AND ENTHUSIASM

 

Cabinet Patok is a research and consultancy firm specializing in strategy. We analyse cultural codes and signals of change in the context of current and future societal transformations. We help to bridge the gap between the world of business and scientific research.

We support your projects and transformation processes by developing strategies based on empirical data collected in our field research. Our activities focus on in-depth understanding of human relations and social depictions in both local and international contexts.

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Services

TRENDS

We translate socio-cultural trends into relevant information


CONSUMERS & ATTITUDES

We study market potential through social practices 


CHANGE STRATEGIES

How to prepare management for the future?


DIVERSITY & INCLUSION

How to benefit from cultural richness, while preserving harmony and operational excellence?
How do different cultures adopte trends?


WORKSHOPS & CONFERENCES

How to develop human potential of your company?


RESEARCH & REPORTS

There is no human existence without relation with others

Our vision of research

THERE IS NO HUMAN EXISTENCE WITHOUT RELATION WITH OTHERS

Interactions, relations and communication between individuals in their everyday life are in the centre of our analyses.


SOCIAL DEPICTIONS SHAPE SOCIAL REALITY

The social world is based on both individual and social depictions. These symbolic universes consist of narratives, myths, stereotypes that cement society. “Social imaginary” as values, traditions and habits generates social depictions and representations. At the same time, social depictions and cultural codes shape our “social imaginary”. Understanding social depictions is the key to the sustainable change of our reality. 

INDIVIDUALS ALWAYS HAVE THEIR OWN REASONS FOR ACTING

We conduct our research according to the interpretative sociology approach. We study the meaning that individuals and organisations give to their interactions, relations and practices. We examine not only what individuals communicate or do, but also why. We interpret the reasons people act in a specific way in a specific context. To study decisions and choices made by individuals, we need to understand their environment and background.


INTERDISCIPLINARY STUDIES

In order to understand human relations from different viewpoints we apply diverse tools from social sciences methods. We offer analyses situated at the crossroads of sociology of organisations, cultural anthropology, political philosophy, social psychology as well as intercultural management. This rational and holistic approach aims to prepare your business for the future.

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Malgorzata Patok holds a Ph.D. in Sociology from Sorbonne Paris Cité. She is qualified in Section 19 of National University Council in France. Sociologist of culture, social depictions and organisations with solid experience in the fashion industry (Courrèges, Givenchy), and in research and academic teaching (Paris Dauphine-PSL, CNAM, Sorbonne, UVSQ, University of Paris). Her current research interests centre on negotiations and intercultural management.

We offer

• Contextualization of your issue
• Empirical data and insights

• Foresight thinking
• Change strategies

• Diversity and inclusion management
• Workshops and conferences